We worked with Melbourne Institue of Technology to launch a Multi-channel campaign to attract students to MIT. The Campaign involved QRCodes in targeted locations billboards, Tramstops and traditional Print media linking to a Mobile Mini site displaying a short Video from attending students describing why they chose MIT. The students then had the ability to register their interest through the Mobile Site, Locate or Contact MIT at the push of a button.

This was a very successfull campaing with higher than expected visitation and enquiries.