Create a unique customer engagement program for customers of Audi. Integrate multi-channel communications with dynamic content to a broad segmented customer database. Assist in the database development to segment customers based on model, value and service loyalty.


After a month of customer research and database analysis we developed a new branded relationship program called ‘Quattro Club’ designed to stimulate sustainable customer loyalty to the brand and dealership and maximise LCV. The program included an interactive website customers could access for benefits, a high quality e-News publication, mobile App, exclusive events and merchandise.


At pilot stage the program received 100% acceptance by customers, staff and strategic partners and was subsequently moved into development and operation at selected dealerships nationally. It was later taken over by a leading Audi Centre in Victoria.