Overview

Brief

Australian Prostate Cancer Research is a national research organisation that partners with leading institutions to develop, fund and deliver national research programs.

Our brief was to develop an emotive online platform to represent the countries new and leading clinical research enterprise into prostate cancer. The site was required to be informational - explaining its role and responsibility, Social - allowing its audience to participate in blogging and forum engagement, video rich and have the capability to promote global conferences and events.

Solution

Unlike most other medical or science focused portals we decided to build our solution around interaction and create a site based on people not simply the science behind the enterprise.

We used warmth in the design and real people with an approachable tone. A customised revolving banner on the home page provides a strong presence and visual representation of the entity to the visitor, anything but what you would expect.

Result

The acceptance and positive feedback on this important international clinical research centre has been exceedingly strong and very positive from not only the scientific community but from staff and even the general public. We were commissioned to also build the 2011 APCR Conference portal and mobile App during 2011.