Brief

Prostate cancer is a major cause of death in men all over the world.

Australian Prostate Cancer Research in association with Royal Melbourne Hospital, Swinburne and Deakin Universities, Beyond Blue and the Prostate Cancer Foundation of Australia, we we’re commissioned to build the worlds first full interactive education and support website for men with prostate cancer and their families.

Solution

The site myroadahead.org is truly a remarkable website that continues to help and support thousands of men suffering this cancer as well as guiding and supporting those who share the battle.

The site is composed of 6 separate interactive programs each supporting a range of interactive tools such as digital diary, virtual bookmarking, questionnaires, forum and more. Rich video content was produced using real people to help explain and create a sense of community and brotherhood around issue.

Result

On every measure the website and associated media from launch has been resoundingly successful. The 12 week program has generated strong engagement with men and created what is the worlds leading interactive support program for men who have experienced prostate cancer.