A digital ecosystem for your organisation is represented by the combination of all relevant traditional and digital touch points, the people that interact across them and the business processes and technology environment that supports both.

Digital touch points include:

• Controlled touch points

• Third party touch points

• Social touch points

Digital Ecosystems:

• are consequences of relationships

• are open to a dialogue of communication

• have no boundaries

• are where everything is connected

• are hard to manipulate and manage

• are self-organising

Relationships are not prescribed but rather emerge over time. We are all part of ecosystems not outside of them and as they change so must we.