Developing your digital brand ecosystem.

 

The current day digital marketing and communications landscape is complex and in continuous change. This change is not influenced however by any one piece of technology or other factor but through a complex and interconnected set of influences including: existing online brand presence, social networks, mobile devices, cloud computing and new technologies that are literally changing the way people experience and interact with brands.

We are now experiencing a propound shift in how digital media is increasingly dominating consumer’s time: the way the communicate and connect, how they learn and discover and how they organise their day to day lives.

 

The Challenge

At Ondigital we believe that there are three simple yet complex challenges for brands in 2013 and beyond.

These challenges are:

  • Recognition of that we are all marketing and communicating in a new very connected world
  • The ability to remain relevant to our key audiences ongoing, and
  • Our ability to effectively communicate and engage in new ways.

 

Digital Capability

Here are some key questions to consider:

  • Is their acceptance within your organisation that the environment in which you market has changed?
  • Is your brand and product set maintaining relevance to key audiences?
  • Are you maintaining and evolving competitive advantage?
  • What are the most effective ways to engage with your consumers?
  • What is the new and improved way to position your brand to engender trust and loyalty?
  • Are you effectively moving traditional and social engagement into ROI?

 

Igniting engagement - connecting your brand with more people

Consumers now have access to multiple digital touch points with brands. Connection and relevance has become contextual. Ondigital has developed a powerful methodology that enables a brand to meet this challenge and effectively connect with their consumers in the most relevant and personal way , we call it xxxxxxxxx and we believe it has the potential to empower a brand and help you better engage in this ever evolving environment.