Established in 1888 by an Act of the Victorian Parliament, Equity Trustee’s is one of the leading and most respected financial services organisations in Australia representing over 200 charitable trusts with more than $300 million under management.

Ondigital was asked to develop a new online presence for one of Equity Trustees leading philanthropic trusts, the RM. Ansett Trust. Established by Reg Ansett as an enduring legacy for young Australians, the trust provides millions of dollars in the form of grants and scholarships to those who are disadvantaged.

Our brief was to create a completely new approach to how a charitable trust is promoted and a focus around community engagement.

The result has been a great success with an impact on the volume of grant applications, publicity exposure and community awareness of the trust. The use of simple clean design and navigation with the integration of video and testimonial content as well as social media have all impacted on this success.